Fractional Marketing Executive
You need senior-level strategic guidance to develop and execute a marketing plan that generates results – all through a flexible and cost-effective fractional model.
What's a Fractional CMO?
A fractional CMO is a marketing executive to help with customer acquisition, pipeline creation, and company growth. You get an executive experience without the full-time cost and who works with a business on a fractional basis.
They bring incredible value to companies where having a full-time CMO wouldn’t make sense, either fiscally or even practically due to the typical scope of challenges needing attention.
Meet Team Johnson
Kyle Johnson
Kyle is a go-to-market executive who thrives in crafting solutions to complex problems across marketing, customer success, and product-led growth. He has a wide range of executive leadership experience in marketing, customer success, and product management leading to dramatic improvements in productivity, efficiency and performance metrics.
Liz Johnson
Liz is an experienced Integrator with proven operational leadership skills in non-profit and for-profit companies. She values excellence while driving for results and strives to help others achieve their project goals in a timely manner. Through detailed project management and process optimization, she helps teams overcome hurdles and eliminate obstacles.
Why hire a Fractional CMO?
Most companies can benefit from senior marketing leadership, but it's a challenge to find the right combination of experience and cultural fit — and then being able to afford that executive is often be a dealbreaker.
These are the key advange to going fractional:
- Leverage experience, maximize success
- Cutting non-business essential energy
- Unlocking their network & resources
- Low-risk, high reward relationships
- Cost-effectiveness & time savings
Benefits of a Fractional Marketing Officer
Marketing Leadership
C-suite level leadership & ownership of the marketing team. All for the fraction of the cost of a full-time executive.
Build a World Class Team
Establish or mature marketing teams leveraging data-driven processes and internal talent to drive growth.
KPI Driven Performance
Moving the marketing team from repeating the same activites with minimal results to focused outcomes and accountability.
Predictable Results
Align data and marketing technology to enable business decisions that produce predictable results.
When do I need a Fractional CMO?
CEO's need a partner
For CEOs & owners who want to develop their marketing effectiveness. A fractional CMO doesn’t just craft strategy or provide advice – they are uniquely equipped to be accountable to the C-suite, and are tapped to oversee execution and deliver results from marketing initiatives.
Teams lack experience
For teams who want to maximize the impact of their limited marketing resources. A Fractional CMO offers a C-level executive coach to mentor the company’s marketing leaders and makes things happen.
Unexpected vacancy
Life happens and teams need a stablizing force. When teams need a quick, temporary executive addition to your staff a Fractional CMO provides an interim pinch hitter while the marketing leader is out.
How we can help you succeed
1. Start by auditing marketing activities.
2. Create a 12-month marketing roadmap.
3. Optimize & improve your online presence.
4. Expand marketing automation infrastructure.
5. Implement organic & paid media strategies.
6. Revamp your content marketing efforts.
7. Hire the right people for your marketing team.
8. Monitor KPIs & optimize marketing spend.
Your business situation is unique and you shouldn't believe the hype that there's a one-size-fits-all solution.
Johnson Strategy Partners develops custom engagements tailored to your needs, but wants to make the process frictionless.
Areas of Expertise
Revenue Modeling
Create an end-to-end revenue model for key metrics across the entire buyer journey.
Forecasting
Build a forecasting model that not only allows for better budgeting, but provides visibility into key business levers & trends.
Go-to-Market
Effectively engage potential & existing customers with multi-channel campaigns. Align channels for Sales & Marketing to build campaign portfolio for content planning.
Funnel Optimization
Full analysis of current funnels, conversion rates, data tracking, & optimization.
Demand Generation
Utilizing inbound, outbound, or account-based programs. Attract prospects, nurture & covert leads, & optimize campaigns using a data-driven approach.
Markets & Segments
Identify ideal customer profiles (ICP), segment audiences, & prioritize campaigns based upon ICP feedback.
Value Offerings
Align offerings & value propositions to attract, engage, & monetize customers. Craft lifecycle messaging by persona to match value.
Customer Impact
Drive adoption, retention, & up-sells by creating joint-value account plans to create a culture of driving customer impact & increase LTV.
Sales Enablement
Increase win rates & contract values by providing assets to address concerns, product-related questions, & convert prospects into customers.
It all starts with just a conversation.
The truth is that not every situation will be a good fit, but we are dedicated to encouraging & supporting one another regardless.
We love to connect with business leaders and celebrating all that you've accomplished.
If you're unsure about the next step in your journey, simply pick a time & let's chat.