What is a fractional CRO?

A fractional CRO (Chief Revenue Officer) is an experienced revenue leader who works with your company part-time, typically 5-10 hours per week on a retainer basis. You get senior strategic leadership without the full-time executive salary. JSP specializes in fractional CRO and growth marketing for faith-based subscription businesses in the $1.5M-$10M revenue range.

What types of organizations does Johnson Strategy Partners work with?

Johnson Strategy Partners serves faith-focused B2B and B2C organizations, typically in the $1.5M to $10M revenue range. Clients include subscription-based businesses, SaaS companies, and mission-driven nonprofits that need either growth marketing leadership or organizational health advisory.

What is the difference between JSP's two practices?

JSP operates two distinct practices under one roof. The Growth & Marketing practice (led by Kyle Johnson) provides fractional CRO/CMO services including performance marketing, KPI dashboards, and revenue strategy. The Leadership & Organizational Health practice (led by Liz Johnson) provides executive coaching, peer circles, organizational diagnostics, and board facilitation.

Executive Advisory & Coaching

Leadership & Growth for Mission-Driven Organizations

Most organizations struggle with two things: building a healthy team or scaling revenue. JSP was built to solve both, through two distinct practices under one roof.

I need help leading → I need help growing →

Trusted by faith-focused organizations

I need a healthy, aligned organization.

You're a leader carrying organizational weight alone. Your team is talented but misaligned. Your systems are outgrown. Complexity is outpacing capacity. You need structure, clarity, and peer wisdom, not another consultant with a binder.

Executive Peer Circles
Organizational Diagnostics
Board & Executive Facilitation
Leadership Development

Engagements from $300/month

I need sustainable, repeatable growth.

You're a faith-led subscription business spending on ads, posting content, and hiring agencies, but nothing is compounding. Revenue is unpredictable. You need a marketing leader who lives inside your business.

Fractional CMO Leadership
Media Buying & Campaigns
Revenue Modeling & Analytics
Positioning & Messaging Strategy

Engagements from $3,500/month

Two Practices, One Partnership

Cross-referral advantage. Your leadership advisor talks to your marketing leader. Alignment that no outside vendor can offer.

Embedded, Not External

We don't send reports from the sidelines. We sit in your meetings, learn your business, and lead from the inside.

Faith-Focused, Not Faith-Limited

We understand mission-driven organizations because we are one. But our work is grounded in data, strategy, and operational rigor.

Liz Johnson

Leadership & Org Health Practice Lead

Liz brings clarity to complexity. With 15+ years leading operations, talent development, and strategic initiatives across church, nonprofit, and marketplace settings, she helps growing organizations get the right people in the right seats doing the right work. A certified life coach (Indiana Wesleyan), trained in EOS and Working Genius, and member of a Dallas executive peer group. Launching June 2026.

Kyle Johnson

Growth & Marketing Practice Lead

Kyle turns gut feelings into growth systems. With multi-millions of managed GTM budgets across marketing, product, and customer success, he helps bring an executive end-to-end vision and agency-level marketing to organizations that need results without the overhead. His background spans revenue modeling, customer acquisition strategy, and the kind of data-driven thinking that turns unpredictable pipelines into compounding growth engines.

"We're building something different: a firm where growth and health aren't competing priorities. They're the same mission."

Take the First Step

Let's Talk About What You're Building

No pitch decks. No pressure. Just a direct conversation about where you are and where you want to go.